Back in 2007 a group of NGOs from all over Europe got together under the banner of The Shark Alliance and started talks with the EU fisheries commission to close all the loopholes in the 2003 shark finning ban regulations. That year, The Shark Alliance presented over 20,000 signatures to the EU Commission asking for better regulations.
In 2008, we continued to campaign for better Shark regulations and a total stop to shark finning. We also presented over 100,000 signatures to the EU commission.In 2009 the EU Fisheries Commissioner released the "Plan of Action for Sharks". This was the first sign that the EU was listening to what the people wanted.
In 2011, Shark Alliance members meet and proposed the "Fins Naturally Attached - With No Exceptions" campaign.