A lot has happened since I first got involved in the shark finning issue way back in the early 90's. I remember one of our first victories was when we convinced Singapore Airlines to stop serving Shark Fin Soup. Some months later it was the turn of Thai Airways to oblige. Progress was slow but we were getting to the people.
Things took a huge boost forward when together, the Internet based Shark Group and the Let Sharks Live Network, we declared "2009 the International Year Of The Shark". A total of 68 World wide Organizations, Groups and Clubs joined forces in this project.
The following excellent video produced by Bloom and the Hong Kong Shark Foundation shows exactly how the Tide is Turning.
Yes the tide is turning and we can all play a major part in it. Say NO to Shark Fin Soup and spread the word.